Strategy, storytelling, and design for brands built around experiences.

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Questy logo

Questy is an independent creative studio helping travel, hospitality, and lifestyle businesses create memorable brands that reflect the experiences they offer.

We partner with experience-driven brands to bring their stories to life through strategic content, thoughtful branding, and website design.

Content Creation
Brand Strategy
Brand Identity
Creative Direction
Website Design
A woman's legs sticking out of water, after diving into a lake in summer.
Artistic close-up photograph of a green palm leaf with radiating, symmetrical lines
Artistic photograph of the Hawa Mahal in Jaipur India.
Expansive Bolivia salt flats with hexagonal patterns under a pastel sky, and distant mountains in the background.
Aerial view of a winding river in Kenya surrounded by dense green forest.
Vibrant orange walkway leading to the Fushimi Inari Taisha shrine in Kyoto, Japan
Close-up of the Sydney Opera House in Australia roof against a blue sky.
Beautiful colorful sunset in the mountains
Architectural curves of the J. Paul Getty Museum in Los Angeles, California designed by Richard Meier

What We Create

Brand Content

For brands ready to tell their story through meaningful content.

Photography, video, editorial storytelling, campaign content, and creative direction that capture what makes your experience unique.

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Brand Identity

For brands ready to clarify their voice & visual identity.

Strategy, messaging, visual direction, and brand systems designed to make your business recognizable and memorable.

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Website Design

For brands ready for a well-designed digital home.

Strategic Squarespace websites that combine thoughtful design, clear messaging, and an intuitive user experience.

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Brand & Website Design Packages

Close-up of large green banana plant leaves against a bright sky, with a shadow of banana flowers cast on a white wall.

01 The Layover

A focused brand foundation for businesses ready to clarify their positioning and elevate their presence.

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    • In-depth brand questionnaire to discover mission, vision, values, and target audience

    • Logo suite including primary and secondary logos, wordmark, and submark

    • Color palette

    • Font recommendations

    • Mini brand guide

  • 2-3 weeks

  • Starts at $1,997

02 First-Class

A complete brand identity system designed to help your business launch or evolve with confidence.

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    • Everything in The Layover Package

    • Social media templates and graphics

    • Collateral design of your choice

    • Collection of stock photos

    • Comprehensive brand guide

    • Brand launch support

  • 3-4 weeks

  • Starts at $2,997

03 The World Tour

A complete brand and website experience designed for businesses ready to make a lasting impression.

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    • Everything in First-Class Package

    • Custom Squarespace website (up to 5 pages)

    • Copywriting support for key pages

    • 30-day email support after launch

  • 4-6 weeks

  • Starts at $5,997

Brand and website design process from first idea to final launch.

  • 01 Discovery

    You'll fill out a brand questionnaire, and then we'll hop on a discovery call. From there, I’ll create a custom proposal for the project. Once signed and the deposit is received, we'll lock in your start date.

  • 02 Strategy

    Before anything is designed, we create clarity. We'll define your positioning, voice, and audience — then I'll present two creative directions to set the tone for where we're headed.

  • 03 Design

    With a clear strategic foundation in place, your brand comes to life! You'll receive a full brand presentation with the context and rationale behind every creative decision.

  • 04 Refine

    You will have space to review and share feedback. I’ll complete up to two rounds of revisions if needed while staying true to the brand strategy, identity, and direction we've aligned on.

  • 05 Launch

    Congrats! Your brand is ready for the world. You'll receive all final files in editable and web-ready formats, plus a brand guide to keep everything consistent as your business grows.

Need ongoing support?

Request Concierge Service

Available for brands that need ongoing creative support. This is a monthly partnership that keeps your brand evolving with design, content, and marketing support.

Striped lounge chair on a white rock by the Mediterranean sea

    • Want peace of mind knowing your brand stays consistent long after launch

    • Need fresh visuals and marketing assets

    • Aren’t ready to hire in-house but need occasional creative support

    • Value having a resource to help you navigate growth and implementation

  • Payment plans start at $500 per month.

Get in touch

"I used to dread looking at my brand online until I worked with Ariel. She just gets the travel world and couldn't be more helpful or fun to work with." — Christy R.

"Working with Ariel was a game-changer for my agency. She didn’t just design a beautiful brand — she helped me find my voice and communicate my offers on a beautifully redesigned website." — Jess A.

“THANK YOU to Ariel for all her support with my new name and website. I LOVE the look of my updated brand and everything functions perfectly!”
— Ilbra Y.