Build a brand that’s going places.

I design brands for culture-rich travel, hospitality, and lifestyle businesses.

Woman diving into open water, her head is underwater with legs raised above the surface

Brand Design Packages

01 The Layover

Brand clarity and essential design for businesses that need the basics.

02 First-Class

Complete brand identity and marketing toolkit to launch confidently.

    • Everything in The Layover Package

    • Social media templates and graphics

    • Collateral design of your choice

    • Collection of stock photos

    • Comprehensive brand guide

    • Brand launch support

  • 4-6 weeks

  • Starting at $2,997

03 The World Tour

A full brand + website build for businesses who want to hit the ground running.

    • In-depth brand questionnaire to discover mission, vision, values, and target audience

    • Logo suite including primary and secondary logos, wordmark, and submark

    • Color palette & font recommendations

    • Mini brand guide

  • 3-4 weeks

  • Starting at $1,997

    • Everything in First-Class Package

    • Custom Squarespace website (up to 5 pages)

    • Copywriting support for key pages

    • 30-day email support after launch

  • 6-8 weeks

  • Starting at $5,997

Need ongoing support?

Available exclusively to clients who’ve completed a package. This is a monthly partnership that keeps your brand evolving with steady design, content, and marketing support.

Request Concierge Service

    • Want peace of mind knowing your brand stays consistent long after launch

    • Crave fresh visuals and marketing assets without the overwhelm of DIY

    • Aren’t ready to hire in-house but still need reliable creative support

    • Value having a trusted guide to help you navigate growth and implementation

  • Starts at $500 per month.

  • "Working with Ariel was a game-changer for my travel business. She didn’t just design a beautiful brand — she helped me clarify my voice, streamline my offers, and launch a professional website that feels like me."

  • "I used to dread creating content and updating my blog. Ariel took over content strategy and and turned my site into something I’m proud of. She just gets the travel world and couldn't be more helpful or fun to work with."

  • "It’s rare to find someone who can think big-picture and handle the small stuff. When I get stuck, I'm met with solutions I wouldn’t have thought of. I finally feel like I’m running a business, not just reacting to it.”

A La Carte Services

Strategic Planning

Gain clarity on your brand’s purpose, target audience, competition, brand positioning, unique value proposition, overall brand experience and more.

Brand Design

Craft a cohesive, memorable brand that tells your story at a glance. From logos to color palettes and typefaces, you’ll walk away with a brand kit designed to stand out.

Website Design

Transform your online presence with a stunning Squarespace website that effectively communicates your offerings and drives conversions.
*DIY website templates coming soon!

Copywriting

Empower your brand with compelling messaging written to connect with your audience, tell your story, and inspire action.

Content Writing

Provide relevant and engaging content to your audience in the form of blog posts, podcast scripts, social media posts, eBooks, and more.

Social Graphics

Enhance your social media presence with eye-catching graphics that drive engagement and enhance your brand's visual identity.
*DIY social media templates coming soon!