This is where your brand gets interesting.

Let's talk
Questy logo

Questy is an independent creative studio that builds travel, hospitality & lifestyle brands with an actual POV.

I work with founders who want a strategic creative partner to build a brand with substance and style.

Brand Strategy
Brand Identity
Graphic Design
Website Design
Copywriting
Creative Direction
A woman's legs sticking out of water, after diving into a lake in summer.
Artistic close-up photograph of a green palm leaf with radiating, symmetrical lines
Expansive Bolivia salt flats with hexagonal patterns under a pastel sky, and distant mountains in the background.
Aerial view of a winding river in Kenya surrounded by dense green forest.
Architectural curves of the J. Paul Getty Museum in Los Angeles, California designed by Richard Meier
Vibrant orange walkway leading to the Fushimi Inari Taisha shrine in Kyoto, Japan
Close-up of green palm leaves
Artistic aerial photograph of pedestrians crossing the busiest intersection in Tokyo, Japan. Otherwise known as the Shibuya Scramble.
Aerial view of ocean waves crashing on a sandy beach.
Close-up of the Sydney Opera House in Australia roof against a blue sky.
Artistic photograph of the Hawa Mahal in Jaipur India.
Beautiful colorful sunset in the mountains

  • 01 Discovery

    You'll fill out a brand questionnaire, and then we'll hop on a discovery call. From there, I’ll create a custom proposal for the project. Once signed and the deposit is received, we'll lock in your start date.

  • 02 Strategy

    Before anything is designed, we create clarity. We'll define your positioning, voice, and audience — then I'll present two creative directions to set the tone for where we're headed.

  • 03 Design

    With a clear strategic foundation in place, your brand comes to life! You'll receive a full brand presentation with the context and rationale behind every creative decision.

  • 04 Refine

    You will have space to review and share feedback. I’ll complete up to two rounds of revisions if needed while staying true to the brand strategy, identity, and direction we've aligned on.

  • 05 Launch

    Congrats! Your brand is ready for the world. You'll receive all final files in editable and web-ready formats, plus a brand guide to keep everything consistent as your business grows.

Brand Design Packages

Close-up of large green banana plant leaves against a bright sky, with a shadow of banana flowers cast on a white wall.

01 The Layover

Brand clarity and essential design for businesses that need the basics.

Get in touch

    • In-depth brand questionnaire to discover mission, vision, values, and target audience

    • Logo suite including primary and secondary logos, wordmark, and submark

    • Color palette

    • Font recommendations

    • Mini brand guide

  • 2-3 weeks

  • Starts at $1,997

02 First-Class

Complete brand identity and marketing toolkit to launch confidently.

Get in touch

    • Everything in The Layover Package

    • Social media templates and graphics

    • Collateral design of your choice

    • Collection of stock photos

    • Comprehensive brand guide

    • Brand launch support

  • 3-4 weeks

  • Starts at $2,997

03 The World Tour

A full brand + website build for businesses who want to hit the ground running.

Get in touch

    • Everything in First-Class Package

    • Custom Squarespace website (up to 5 pages)

    • Copywriting support for key pages

    • 30-day email support after launch

  • 4-6 weeks

  • Starts at $5,997

Need ongoing support?

Request Concierge Service

Available exclusively to clients who have completed a package. This is a monthly partnership that keeps your brand evolving with design, content, and marketing support.

Bamboo grove in Kyoto, Japan with lush green leaves seen from below.

    • Want peace of mind knowing your brand stays consistent long after launch

    • Need fresh visuals and marketing assets

    • Aren’t ready to hire in-house but need occasional creative support

    • Value having a resource to help you navigate growth and implementation

  • Payment plans start at $500 per month.

Get in touch 
"I used to dread looking at my brand online until I worked with Ariel. She just gets the travel world and couldn't be more helpful or fun to work with."
— Christy R.

"Working with Ariel was a game-changer for my agency. She didn’t just design a beautiful brand — she helped me find my voice and communicate my offers on a beautifully redesigned website."
— Jess A.
“THANK YOU to Ariel for all her support with my new name and website. I LOVE the look of my updated brand and everything functions perfectly!”
— Ilbra Y.